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(4776) Selling-Helping Customers Buy

Item #:	4776
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Selling - Helping Customers Buy (SWP) ISBN 0-538-60551-6
Author: Ditzenberger & Kidney
Emphasizes placed on development of sales skills needed to assist customers in making a wise buying decision. Selling techniques presented can be used by salespersons in retailing, wholesaling, manufacturing, and industrial sales job. Units cover an overview of selling, preparing to sell, developing sales skills, special skills needed, and future opportunities in selling. Questions and activities follow each chapter. (436 pages)